MOLD Magazine Features Headspace Sensory’s Goal of Creating a Scent-based Lexicon for the Cannabis Industry

FORT COLLINS, Colorado, July 23, 2019 – MOLD magazine, a stylish online and print journal about the future of food, has published an article highlighting Headspace Sensory’s research program on cannabis aroma. 

MOLD’s Issue 4 theme is “Designing for the Senses.” In an article titled “How Headspace Sensory is Building a Scent-Based Lexicon for the Cannabis Industry,” writer Jenny Eagleton interviews company founder Avery Gilbert. He describes how the company is trying to raise awareness about the sensory aesthetics of dried flower and increase communication between growers, retailers, and consumers.

Eagleton notes, “With more empirical language around the plant, professionals and consumers alike can more easily become authorities on their favored strains and the scope of possibility, and medical patients can become connoisseurs of their own medicine.”

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Second Cannabis Sniff Study by Headspace Sensory Accepted for Publication in Peer-reviewed Scientific Journal

FORT COLLINS, Colorado, March 12, 2019 – Headspace Sensory LLC announced today that its second cannabis sniff study has been accepted for publication Journal of Sensory Studies, a peer-reviewed scientific journal.

The paper, “Use of rating scales versus check-all-that-apply ballots in quantifying strain-specific Cannabis aroma,” was co-authored by Headspace Sensory founder Avery N. Gilbert, PhD, and Colorado State University chemistry professor Joseph A. DiVerdi, PhD.

The new results confirm and extend those of the authors’ groundbreaking 2018 paper in PLoS ONE which used check-all-that-apply odor descriptor ballots to character the aroma profiles of different strains.

According to Headspace Sensory’s Avery Gilbert, “The bottom line is that consumers provide robust and consistent evaluations of cannabis strain aroma, regardless of the specific testing method involved.” Gilbert believes that applying well-established sensory evaluation techniques to cannabis will benefit consumers, brands, and manufacturers.

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Results of Headspace Sensory Collaboration with University of Northern Colorado on Aroma and Cannabis Strain Genetics to be Presented

FORT COLLINS, Colorado, February 26, 2019 – Headspace Sensory LLC announced today that the results of its collaborative study with researchers at the University of Northern Colorado will be presented at the annual meeting of the Association for Chemoreception Sciences in Bonita Springs, Florida, on April 15, 2019.

The first of its kind study combines molecular genotyping and olfactory phenotyping techniques to examine whether the human nose can detect aroma differences in cannabis samples that vary genetically from other samples of the same strain.

The new study is a collaboration between Headspace Sensory founder Avery N. Gilbert, PhD and two scientists at the University of Northern Colorado’s School of Biological Sciences: doctoral candidate Anna Schwabe and Professor Mitchell McGlaughlin.

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Headspace Sensory featured on R/GA's FutureVision

FORT COLLINS, Colorado, January 25, 2019 – New York-based creative agency R/GA highlights the cannabis café trend in a new post on its FutureVision portal. The piece, written by Barbara Herman, is called “That’s Dope: Cannabis Cafes Are Popping Up Where Weed Is Legal.” It quotes Headspace Sensory founder Dr. Avery Gilbert on the unique hurdles facing cannabis lounges, and on the current state of product innovation in consumer products containing cannabis, THC, and CBD.

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Headspace Sensory’s Dr. Avery Gilbert to Give Cannabis Aroma Talk at American Chemical Society’s 2019 National Meeting

FORT COLLINS, Colorado, December 3, 2018 -- Headspace Sensory founder Dr. Avery Gilbert will give a talk at the American Chemical Society’s 2019 National Meeting in Orlando, Florida. His presentation is part of the New Frontiers in Cannabis Symposium that will take place on April 3, 2019.

Titled “Chemical and genetic origins of strain-specific aroma in Cannabis sativa L.,” Gilbert’s presentation will address what we know about the physical basis of cannabis aroma.

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About Headspace Sensory, LLC

Headspace Sensory is a privately held startup based in Fort Collins, Colorado, founded in 2016 by well-known smell psychologist and entrepreneur Avery N. Gilbert, PhD. The company is pioneering the sensory evaluation of cannabis to bring consumers, growers, and dispensaries into the conversation about strain-specific aroma. It uses quantitative methods and an authoritative olfactory lexicon to create data-based aroma profiles for dried cannabis flower for many of the most popular commercial strains.

For more information about Headspace Sensory, visit http://www.headspacesensory.com

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