FORT COLLINS, Colorado, July 23, 2019 – MOLD magazine, a stylish online and print journal about the future of food, has published an article highlighting Headspace Sensory’s research program on cannabis aroma.
MOLD’s Issue 4 theme is “Designing for the Senses.” In an article titled “How Headspace Sensory is Building a Scent-Based Lexicon for the Cannabis Industry,” writer Jenny Eagleton interviews company founder Avery Gilbert. He describes how the company is trying to raise awareness about the sensory aesthetics of dried flower and increase communication between growers, retailers, and consumers.
Eagleton notes, “With more empirical language around the plant, professionals and consumers alike can more easily become authorities on their favored strains and the scope of possibility, and medical patients can become connoisseurs of their own medicine.”
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