Breathe Deep.
Follow your nose.
Smell is evocative and compelling. It captures our attention in the present moment and transports us to distant places and times.
The aroma of cannabis is legendary. It is a source of joy and as well as paranoia. It invites the knowledgeable and frightens the uninitiated.
As legalization spreads from state to state, more people encounter the astounding range of cannabis aroma. Strain-specific smells are as diverse as those of wine, beer, coffee, and tea. If you follow your nose, you will expand your appreciation of cannabis.
Are you interested? We are. Let’s start the conversation.
RETAIL BRANDs
Retailers and marketers struggle to communicate to their customers the most distinctive aspect of cannabis: its smell.
Headspace Sensory has validated a data-driven smell vocabulary that is simple and intuitive. Our concise cannabis aroma profiles will help you get the conversation started and keep your customers engaged.
consumers
Every consumer has a favorite strain, but describing it isn't easy. Headspace Sensory educates the nose and opens the doors of odor perception and product enjoyment.
Scent is key to helping your consumer navigate their way to a variety that’s right for them. Sensory segmentation based on consumer preferences helps you target your offerings to the most receptive audience.
product design
Product developers are looking to use cannabis-derived aromas and flavors in formulations for mass-market beverages, fitness drinks, and edibles. What’s missing is consumer feedback.
Headspace Sensory consumer panels let you know whether your new offerings are on target. We can help you set sensory specifications, maintain quality control, and substantiate claims.
About Us
We are the cannabis industry startup that puts sensory first.
For decades, research into cannabis aroma was all about chemistry. We like chemistry. But to describe smells and communicate about them, there is no substitute for the human nose.
Headspace Sensory’s founder Dr. Avery Gilbert is a well known expert on the sense of smell. He has applied his skills in sensory consumer research to carry out and publish the first two scientific studies of cannabis aroma.
Through Headspace Sensory, Gilbert has also published a study on the detectability of cannabis aroma through various types of packaging, and an analysis of the potential of cannabis to become a luxury consumable akin to perfume, wine, and whiskey. For clients, he has also carried out commercial studies of cannabis odor suppressors and the link between terpene aromas and mood.
Feel free to contact us for copies of these studies or to inquire about your commercial projects.
Headspace Sensory is the first company to quantify the smell of cannabis using proven sensory research methods.
We recruit and test everyday consumers--our results are based real people sniffing legal, locally sourced recreational product. Our results are directly applicable to your products and customers.
Headspace Sensory LLC, founded in 2016, is a privately held startup based in Fort Collins, Colorado.